About Us

Hello! I’m pleased you’re here. My name is Siri, the creative force behind Notchi, where fashion meets fun and sustainability. My journey in fashion design has been an exhilarating adventure filled with bold colors, unique textiles, and a passion for experimentation.

I was born in Thailand and grew up in Australia, giving me a rich cultural background and a unique perspective on design. One of my first big breaks was showcasing my work with RAW in Perth, Western Australia. This early milestone was all about playful exploration with mismatched elements and vibrant designs, celebrating the sheer joy of creativity. Selling my textiles to local vendors helped me find my groove, and the positive feedback at RAW cemented my passion for design. I learned to trust my creative instincts and enjoy every step of the process.

Another dream-come-true moment was showcasing my collection at London Fashion Week with Oxford Fashion Studio. This was my first international showcase, and it was beyond exciting! My evening wear collection, made entirely from 100% natural silk with hand-printed and naturally dyed designs, received an overwhelmingly positive response. This experience reinforced the importance of blending fashion with eco-friendly practices and opened doors to amazing new opportunities and collaborations.

Before embarking on my fashion career, I studied fashion and textiles at North Metropolitan TAFE and Curtin University in Perth, where I honed my craft and developed essential skills.

And guess what? The fun doesn't stop there! I am beyond thrilled to share that I was recently awarded the Graduates Award, a true testament to my dedication and passion for fashion. And hold onto your hats because Notchi will be making waves at Eco Fashion Week this coming November 2024! It's going to be an eco-friendly extravaganza like no other, and I can't wait to showcase my latest sustainable creations on the runway.

When I’m not immersed in fashion, I’m all about animals and bubble tea. My adorable pet cockatiel, Boba, is my constant companion and daily inspiration. And yes, I’m a bubble tea addict—there’s nothing like a refreshing bubble tea break to spark new ideas and keep the creativity flowing!

Thank you for joining me on this exciting journey. I can’t wait to share more of my vibrant, daring, and imaginative creations with you. Stay tuned for the latest from Notchi, where fashion is always a fun and joyful adventure!